The Master of Arts in Communication - Artificial Intelligence and Digital Media (abbreviated as AIDM) is an interdisciplinary postgraduate programme jointly offered by the Faculty of Science and Technology at Beijing Normal-Hong Kong Baptist University and the School of Communication at Hong Kong Baptist University.

The AIDM programme focuses on the application of big data analytics and AI for media and communication, aiming to provide students with cutting-edge interdisciplinary knowledge and the skills needed for the computational and digital age. Its curriculum covers fundamental areas, such as big data analytics, AI theories and applications, as well as media and communications. It is expected to equip students with a rich theoretical and practical understanding of media and its operations in the context of digital transformation.